Brand Identity | Packaging | Experiential Design

LESS SHADE, MORE SHINE

Can a candy bar really change the world? Maybe not, but it could brighten someone’s day. 3 Musketeers® had a desire to reach a millennial audience by shining some light on their #ThrowShine campaign to spread positivity. Come together and share a 3 Musketeers® to magnify the shine. You never know know how big it could grow.

A SHINY NEW LOOK

3 Musketeers® is full of things that are big, bold, and shiny. The logo was tweaked for a more modern feel, while the silver foil remains 3 Musketeers®’ shiniest asset. Colorful brushstrokes add additional oomph to our most shine-worthy messages.

SOMETHING SHINY IN STORE

The world of Big & Shiny has no problem getting attention. In fact, 3 Musketeers® shines its brightest in store. It’s bold, it’s bright, it’s beaming! Who could resist sitting on a giant chocolate bar? Super shiny surfaces invite personal reflection, while counter displays make it easier than ever to spread the shine.