client 3 Musketeers®

services Brand Identity, Brand Voice, Packaging, Experience Design

Challenge

Can a candy bar really change the world? Maybe not, but it could brighten someone’s day. 3 Musketeers® wanted to reach a millennial audience and shed some light on their #ThrowShine spread positivity campaign. Our job: inspire this new audience to unite and magnify the shine by sharing a 3 Musketeers®.

Outcome

A bold and shiny new look for 3 Musketeers®. The logo was tweaked to add modernity, and a brush of color brings impact to our sharable, shine-worthy messages. The silver foil remains the brand’s strongest asset, helping 3 Musketeers® shine its brightest in store. It’s big, it’s bright, and it’s chocolate. Who can resist?

Throwing Shade

When researching this work, we learned that 100% of high schoolers think that adults need to “cool it” on using emojis.

Client

3 Musketeers®

Services

Brand Identity

Brand Voice

Packaging

Experience Design

Challenge

Can a candy bar really change the world? Maybe not, but it could brighten someone’s day. 3 Musketeers® wanted to reach a millennial audience and shed some light on their #ThrowShine spread positivity campaign. Our job: inspire this new audience to unite and magnify the shine by sharing a 3 Musketeers®.

Outcome

A bold and shiny new look for 3 Musketeers®. The logo was tweaked to add modernity, and a brush of color brings impact to our sharable, shine-worthy messages. The silver foil remains the brand’s strongest asset, helping 3 Musketeers® shine its brightest in store. It’s big, it’s bright, and it’s chocolate. Who can resist?

Throwing Shade

When researching this work, we learned that 100% of high schoolers think that adults need to “cool it” on using emojis.