client Canton Community Association

services Brand Positioning, Brand Identity, Brand Voice, Marketing Campaign, Experience Design

Challenge

Canton is a rejuvenated waterfront neighborhood in Baltimore, but its community association was lacking recognition and connection with residents. In order to rebuild that connection from the ground up, we focused on what makes this “Smalltimore” neighborhood so unique: its ability to evolve and reinvent itself.

Outcome

Home to one of the largest original Docker’s Unions, we used that spirit and aesthetic to inform our solution. The historic feel of old trade union stamps is offset by a color palette of modern brights and steel blue — reflective of the neighborhood’s industrial past and forward-thinking attitude. A secondary icon set showcases all of the activities Canton has to offer. Photography focuses on capturing daily life in Canton and the neighborhood itself.

Stoop Stories

One of the many views along the eight-acre Canton Waterfront Park is Fort McHenry. Here, in 1814, Francis Scott Key penned a poem that became The Star Spangled Banner.

Client

Canton Community Association

Services

Brand Positioning

Brand Identity

Brand Voice

Marketing Campaign

Experience Design

Challenge

Canton is a rejuvenated waterfront neighborhood in Baltimore, but its community association was lacking recognition and connection with residents. In order to rebuild that connection from the ground up, we focused on what makes this “Smalltimore” neighborhood so unique: its ability to evolve and reinvent itself.

Outcome

Home to one of the largest original Docker’s Unions, we used that spirit and aesthetic to inform our solution. The historic feel of old trade union stamps is offset by a color palette of modern brights and steel blue — reflective of the neighborhood’s industrial past and forward-thinking attitude. A secondary icon set showcases all of the activities Canton has to offer. Photography focuses on capturing daily life in Canton and the neighborhood itself.

Stoop Stories

One of the many views along the eight-acre Canton Waterfront Park is Fort McHenry. Here, in 1814, Francis Scott Key penned a poem that became The Star Spangled Banner.