Brand Positioning | Marketing Materials | Environmental Design

CHALLENGE

Canton is a rejuvenated waterfront Baltimore neighborhood, but the community association was lacking awareness and connection with its people. We focused on what makes this “Smalltimore” neighborhood so unique in order to rebuild that connection from the ground up. Which, as it turns out, is exactly what Canton is all about—reinventing itself time and time again.

LOGO & COLOR

The historic feel of old trade union stamps is balanced by a color palette that fuses modern brights with steel blue—reflective of the neighborhood’s industrial past and forward-thinking attitude. A secondary icon set showcases the wide variety of things to do in Canton.

Photography

When you get down to the heart of Canton, what makes it tick, it’s the people living there who are continually reimagining what life in the neighborhood looks like. So naturally, photography focuses on capturing life in Canton, balanced with environmental images that show off the neighborhood itself.