client Chicago Park District

services Brand Identity, Brand Voice, Marketing Campaign, Website & App Design

Challenge

How do you reshape a region’s character while respecting its history and culture? The Chicago Park District believed opening access to thousands of acres of natural lands in the Southeast Side could be part of the solution. Located on former industrial sites and brown fields, these areas offer a unique and valuable blend of natural spaces and outdoor recreation.

Outcome

The campaign is built on re: which both means “about” and “again” allowing us to make the area relevant today while honoring the past. The green and grey merge the industrial heritage with vibrant parks of today. We hired local Chicago photographer, Alyssa Shukar, to capture the ecosystem and community at their most vibrant.

re:titled

With nearly 12,000 words starting with re, the possibilities were endless.

Client

chicago park district

Services

Brand Identity

Brand Voice

Marketing Campaign

Website & App Design

Challenge

How do you reshape a region’s character while respecting its history and culture? The Chicago Park District believed opening access to thousands of acres of natural lands in the Southeast Side could be part of the solution. Located on former industrial sites and brown fields, these areas offer a unique and valuable blend of natural spaces and outdoor recreation.

Outcome

The campaign is built on re: which both means “about” and “again” allowing us to make the area relevant today while honoring the past. The green and grey merge the industrial heritage with vibrant parks of today. We hired local Chicago photographer, Alyssa Shukar, to capture the ecosystem and community at their most vibrant.

re:titled

With nearly 12,000 words starting with re, the possibilities were endless.