Brand Name | Brand Identity | Packaging | Party Experience

CHALLENGE

When you think of in-home parties hosted to sell products, you likely have a sense of dread. That just shouldn’t be the case for Dove – it is chocolate after all. As part of our experience design work for The Cocoa Exchange, the goal was to modernize the Dove Signature brand and bring some “edutainment” to the social experience. This refresh addressed everything from the brand name and package design to Dove-i-fying the host’s home for a fun, sophisticated affair.

The Sweet Stuff

Dove Signature is one of three brands offered by The Cocoa Exchange, and sold exclusively through in-home social experiences. In order to drive recognition, we leveraged assets from the core Dove chocolate brand, including a chocolate wave and silky smooth pattern. The rich chocolate and jewel-tone pop off white and marble textures to create a sense of modernity and luxury. The packaging invites guests into a sensorial experience that feels a little like gift wrap.

The Experience

We crafted the end-to-end Dove Signature social experience down to the tiniest details. To create a feeling of artisan indulgence, Chocolatiers stage their homes using clean lines and geometric shapes balanced with rustic authentic touches. Using gaming theory, guests engage in activities that generate laughter, connections, and just a bit of education. From energizing ice-breakers to reinvigorating conversation starters, the party keeps flowing with Dove-isms and keepsake prizes. Finally, the social is capped off with a tasting (hello chocolate martinis!), a personalized shopping experience, and a gift to share.