client The Cocoa Exchange

services Naming, Brand Identity, Packaging, Experience Design

Challenge

When you think of in-home parties hosted to sell products, you likely have a sense of dread. That just shouldn’t be the case for Dove — it’s chocolate, after all. Through naming, package design, creating “edutainment” for the social experience, and even Dove-i-fying the host’s home for a fun, sophisticated affair, our goal was to modernize the Dove Signature brand.

Outcome

Dove Signature is one of three brands sold exclusively through in-home social experiences by The Cocoa Exchange. To drive recognition, we leveraged assets from the core Dove chocolate brand, including a chocolate wave and silky smooth pattern for touches of sensorial sophistication. We created a ready-to-go, giftable product — a bar library that takes the Dove Signature pattern to a new level with rich and vibrant colors.

Flavorful Faves

We took it upon ourselves to host our very own in-office chocolate party experience, complete with an all exclusive Dove Signature taste test. The S’mores Collection rose to the top!

Client

The Cocoa Exchange

Services

Naming

Brand Identity

Packaging

Experience Design

Challenge

When you think of in-home parties hosted to sell products, you likely have a sense of dread. That just shouldn’t be the case for Dove — it’s chocolate, after all. Through naming, package design, creating “edutainment” for the social experience, and even Dove-i-fying the host’s home for a fun, sophisticated affair, our goal was to modernize the Dove Signature brand.

Outcome

Dove Signature is one of three brands sold exclusively through in-home social experiences by The Cocoa Exchange. To drive recognition, we leveraged assets from the core Dove chocolate brand, including a chocolate wave and silky smooth pattern for touches of sensorial sophistication. We created a ready-to-go, giftable product — a bar library that takes the Dove Signature pattern to a new level with rich and vibrant colors.

Flavorful Faves

We took it upon ourselves to host our very own in-office chocolate party experience, complete with an all exclusive Dove Signature taste test. The S’mores Collection rose to the top!