client GoodnessKnows®

services Brand Positioning, Brand Identity, Brand Voice, Packaging, Experience Design

Challenge

The crowded snack bar category is chock-full of over-promises and lofty claims. Is my snack really going to get me to the top of Mt. Everest or across a marathon’s finish line? It’s time for a snack bar to be, well, just that: a snack.

Outcome

What puts the good in goodnessKNOWS®? We like to call it Poptimism. It’s brimming with optimism, hold the cheese. No clouds, no gray. Why would there be? It’s a world of good. It’s hyper-real full, bright, strong and active. This world pops whether we’re skipping or tripping.

Good to Know

Here are some of our favorite lines that didn’t make it out the door:
“Let’s roll (or whatever squares do)”
“3 square meals + 4 snack squares = 1 good day”
“Good choice. Move ahead 4 squares.”
“Low in sodium, high in good-ium”

Client

GOODNESSKNOWS®

Services

BRAND POSITIONING

BRAND IDENTITY

BRAND VOICE

PACKAGING

EXPERIENCE DESIGN

Challenge

The crowded snack bar category is chock-full of over-promises and lofty claims. Is my snack really going to get me to the top of Mt. Everest or across a marathon’s finish line? It’s time for a snack bar to be, well, just that: a snack.

Outcome

What puts the good in goodnessKNOWS®? We like to call it Poptimism. It’s brimming with optimism, hold the cheese. No clouds, no gray. Why would there be? It’s a world of good. It’s hyper-real full, bright, strong and active. This world pops whether we’re skipping or tripping.

Good to Know

Here are some of our favorite lines that didn’t make it out the door:
“Let’s roll (or whatever squares do)”
“3 square meals + 4 snack squares = 1 good day”
“Good choice. Move ahead 4 squares.”
“Low in sodium, high in good-ium”

Whoa, check that out! Advertising agency, BBDO, brought our goodnessKNOWS rebrand to the big screen. Okay, not the big screen, but a screen nonetheless.