client Harkins Builders

services Brand Positioning, Brand Identity, Brand Voice, Marketing Campaign, Experience Design

Challenge

Harkins Builders recently celebrated its 50th anniversary and used the milestone to create the company’s business strategy and succession plan for its next 50 years. In addition, Harkins was looking to attract younger talent, broaden its footprint geographically, and expand into new divisions. A refreshed brand identity and tone of voice was needed to jump start the future.

Outcome

The refreshed brand toolbox builds from Harkins’ signature red color and triangular logomark, which originated from a doodle drawn by Mr. Harkins himself. These bold and iconic assets informed the overall visual framework, as well as an iconography system comprised of nine triangles from the logo.

Pillar Talk

At Design B&B, story crafting is a foundational component for every brand we build. Harkins loved the story we created for them— they proudly showcased it in the lobby of their new office which we also helped to brand.

Client

Harkins Builders

Services

Brand Positioning

Brand Identity

Brand Voice

Marketing Campaign

Experience Design

Challenge

Harkins Builders recently celebrated its 50th anniversary and used the milestone to create the company’s business strategy and succession plan for its next 50 years. In addition, Harkins was looking to attract younger talent, broaden its footprint geographically, and expand into new divisions. A refreshed brand identity and tone of voice was needed to jump start the future.

Outcome

The refreshed brand toolbox builds from Harkins’ signature red color and triangular logomark, which originated from a doodle drawn by Mr. Harkins himself. These bold and iconic assets informed the overall visual framework, as well as an iconography system comprised of nine triangles from the logo.

Pillar Talk

At Design B&B, story crafting is a foundational component for every brand we build. Harkins loved the story we created for them— they proudly showcased it in the lobby of their new office which we also helped to brand.