client McCormick & Company

services Design Thinking, Naming, Brand Identity, Packaging, Experience Design

Challenge

McCormick, best known as the global authority on flavor, was looking to expand into the breakfast category. We facilitated a week-long multi-disciplinary design thinking session with the goal of creating a global holistic proposition, from the brand name to a 5-year innovation pipeline, to a go-to-market strategy.

Outcome

Five days + 14 dedicated team members = a new-to-the-world proposition. With live input from consumers, the team proposed and refined 12 different prototype product ideas. After the session, the first products in the pipeline launched in just eighteen months.

Quips & Quotes

“Having all the global experts dedicated and together took a year off of our normal development process.”
-Project leader, McCormick

Client

McCormick & Company

Services

Design Thinking

Naming

Brand Identity

Packaging

Experience Design

Challenge

McCormick, best known as the global authority on flavor, was looking to expand into the breakfast category. We facilitated a week-long multi-disciplinary design thinking session with the goal of creating a global holistic proposition, from the brand name to a 5-year innovation pipeline, to a go-to-market strategy.

Outcome

Five days + 14 dedicated team members = a new-to-the-world proposition. With live input from consumers, the team proposed and refined 12 different prototype product ideas. After the session, the first products in the pipeline launched in just eighteen months.

Quips & Quotes

“Having all the global experts dedicated and together took a year off of our normal development process.”
-Project leader, McCormick

The mindset of Design Thinking requires empathy and the notion of “accept and add”. It encourages big thinking and yields the best results when people of diverse experiences, skills and backgrounds participate.