client Saigal Family Vineyards

services Naming, Visual Identity, Packaging, Marketing Materials

Challenge

Originally a small hobby, the Saigal family vineyard quickly evolved into an award-winning name in Sonoma. The Saigals wanted to create a brand that reflects this evolution and shines in one of the most popular domestic wine regions.

Outcome

Inspired by the Saigal family’s journey from the blue mountains of India to the warm countryside of Sonoma Valley, Phire Blue Estates celebrates the natural splendor mirrored by both locales.

Quips & Quotes

Phire Blue Estates was inspired by sapphires, the most precious of which are mined in India. The juxtaposition of cool blues with warm hues captures the quality of the ideal wine making conditions: cool nights that follow warm days.

Client

Saigal Family Vineyards

Services

Naming

Visual Identity

Packaging

Marketing Materials

Challenge

Originally a small hobby, the Saigal family vineyard quickly evolved into an award-winning name in Sonoma. The Saigals wanted to create a brand that reflects this evolution and shines in one of the most popular domestic wine regions.

Outcome

Inspired by the Saigal family’s journey from the blue mountains of India to the warm countryside of Sonoma Valley, Phire Blue Estates celebrates the natural splendor mirrored by both locales.

Quips & Quotes

Phire Blue Estates was inspired by sapphires, the most precious of which are mined in India. The juxtaposition of cool blues with warm hues captures the quality of the ideal wine making conditions: cool nights that follow warm days.