Brand Name | Visual Identity | Packaging


Originally a small hobby, the Saigal family vineyard quickly evolved into an award-winning name in Sonoma. Inspired by the Saigal family’s journey from the blue mountains of India to the warm countryside of Sonoma Valley, Phire Blue Estates celebrates the natural splendor mirrored by both locales. Our core concept was inspired by sapphires, the most precious of which are mined in India. The juxtaposition of cool blues with warm hues captures the quality of the ideal winemaking conditions: cool nights that follow warm days.