client Tessco Technologies

services Brand Positioning, Brand Identity, Brand Voice

Challenge

How do you create a fresh identity for a company with a rich heritage in the tech industry? Our unique brand building process allowed us to dive deep into Tessco’s 35-year history to find the “fruit in the roots” and think expansively to deliver three truly distinctive brand worlds for Tessco.

Outcome

The final brand world celebrates Tessco’s greatest strength: its commitment to customer service and human interaction. The logo balances clean, sharp edges with a friendly, welcoming typeface. The color palette, grid system, and patterns all feel stable, clean, and confident which is what you want from technology.

The Family Album

The photography features actual employees, which was an obvious solution because what separates Tessco from its competition is their people-centered approach.

Client

Tessco Technologies

Services

Brand Positioning

Brand Identity

Brand Voice

Challenge

How do you create a fresh identity for a company with a rich heritage in the tech industry? Our unique brand building process allowed us to dive deep into Tessco’s 35-year history to find the “fruit in the roots” and think expansively to deliver three truly distinctive brand worlds for Tessco.

Outcome

The final brand world celebrates Tessco’s greatest strength: its commitment to customer service and human interaction. The logo balances clean, sharp edges with a friendly, welcoming typeface. The color palette, grid system, and patterns all feel stable, clean, and confident which is what you want from technology.

The Family Album

The photography features actual employees, which was an obvious solution because what separates Tessco from its competition is their people-centered approach.

BRAND STORY

Hi.
Hello there.
How’s your day going?

Every day is made up of simple exchanges that have an impact. Little interactions that make a big difference. Words that say we see you. We hear you. We get you. Words that connect us.

Behind these daily connections are real people. Like you. Like me. Like us. At Tessco, we put people front and center because who we are is just as important as what we do.

Our thirty years of success stories and lessons learned drive us to do our jobs expertly so you can do yours seamlessly. We work hard at what we do. Because we take pride in what you do.

Ready to go? Us too.
Tessco. Hi tech.