Epic brand experience meets humble B&B service

Bringing with her 20 years of creative leadership on the agency side, Valerie Aurilio joins Design B&B founder Amy Brusselback’s 20 years of experience at Procter & Gamble. Amy left P&G with the mission to create the design agency she’d always wished she could hire: “An agency that puts ego aside and the needs of your business first — an agency that removes the barrier between you and the creative team.”

A partnership years in the making, Amy was once Val’s toughest client and together they pushed to create the best work possible. Now on the same side of the table at Design B&B, they understand the transforming power of client and creative relationships better than anyone.

an agency that removes the barrier between you and the creative team.”

— Amy Brusselback

Through her corporate lens, Amy witnessed the frequency of inefficient collaboration, siloed strategy, and high-maintenance partnerships. Three things she designed out with her new agency model: “Our designers are trained to toggle seamlessly between strategy and execution, so clients aren’t spending three to six months on strategy before seeing it in action. The only strategy that matters is the one people actually experience.”

A partnership years in the making, Amy was once Val’s toughest client and together they pushed to create the best work possible. Now on the same side of the table at Design B&B, they understand the transforming power of client and creative relationships better than anyone.

an agency that removes the barrier between you and the creative team.”

— Amy Brusselback

Through her corporate lens, Amy witnessed the frequency of inefficient collaboration, siloed strategy, and high-maintenance partnerships. Three things she designed out with her new agency model: “Our designers are trained to toggle seamlessly between strategy and execution, so clients aren’t spending three to six months on strategy before seeing it in action. The only strategy that matters is the one people actually experience.”

“My goal was to push for solutions that went beyond the functional into the sensational.”

— Valerie Aurilio

From the agency angle, Val competed against top creative talent and experienced the freedom to pursue her ideas with full resources: “My only goal was to make kickass work. To push for solutions that went beyond the functional into the sensational.” Joining Design B&B as Managing Partner, she has already begun challenging the team to maximize the creative potential hidden in every problem.

Amy and Val’s 40 years of expertise, paired with the fresh energy of their team, is setting the new agency standard — one defined by deep connections, brilliant strategy, and uncomplicated client relationships.