Design B&B adds Program Director

Welcome to the Coop, Kate!

headshot of Kate Hensley

Effective March 15, Kate Hensley is appointed Program Director at Design B&B reporting to Amy Brusselback, Principal. As Program Director, she will lead and integrate strategy, insights, operations, and design with key clients and initiatives.

Kate has worked in design and marketing for more than 12 years and is known as a natural problem solver, who loves to collaborate, is always up for a challenge, and deeply values people and experiences. She has worked on brands such as GE Lighting, HP, Kroger, Mars Petcare, 7-Eleven, and Oak Ridge Winery on needs from brand architecture to brand strategy to experience design to social media.

Kate is driven by a desire to uncover a brands narrative and ensure it is manifested across all touch points. She does this by fostering open and clear communication within her teams. She believes in the alignment of speech and actions to create successful and genuine engagements. The result is a strong track record of business-building design solutions.

Kate’s passion extends to sustainability, ingenuity, coffee, dogs, and rich conversations.

Please join us in welcoming Kate to the Design B&B team!