Newsworthy Notes

Keeping you posted on everything new — from what we do, to design insights for you.

Announcing the 2024 Recipient of the Good Egg Grant

Announcing the 2024 Recipient of the Good Egg Grant

Announcing the 2024 recipient of the Good Egg Grant Congratulations Illinois Coalition for Immigrant and Refugee Rights!At Design B&B, we work to make strategic design more accessible to our community through the Good Egg Grant, a yearly initiative that provides...

Leave No Crumbs

Leave No Crumbs

In case you didn’t catch it, the inaugural Pop-Tarts Bowl was held on December 28, 2023, in Orlando, Florida. A huge success in-person and online with recognition from ESPN, The Washington Post, Sports Illustrated, Fox Sports, NPR, Fast Company, CNN, and Marketing Dive — just to name a few — the switch from Cheez-it to Pop-Tarts bumped up the bowl game’s brand value more than 25%. According to Apex Marketing Group, The Pop-Tarts Bowl generated $12.1 million in media exposure for its parent company, Kellanova.

Design B&B was tapped to create the bowl’s logo and brand, bringing it all to life in the stadium, trophy, and commemorative packaging.

Brand Purpose

Brand Purpose

why to ask why by Cleo LedetWhen our lives lack purpose, it’s a sensation. Sometimes we can feel it acutely: we long for something new, know in our gut it’s time for change, and we are clear on our marching orders. Other times you don’t get the signal quite so...

A New KIND of Frozen Treat

A New KIND of Frozen Treat

a new kind of frozen treat KIND debuts new freezer-friendly indulgenceKnown for ingredients you can see and pronounce, KIND has been spreading the joy of healthy snacking and kindness since 2004. From granola bars to fruit leather, KIND’s bold, color-blocked packaging...