Few brands have a more treasured place in our culture — and in our toasters — than Eggo. To bring new life to this beloved breakfast brand, Eggo’s goal was to streamline and improve pack navigation across their portfolio, establishing a clear path for future innovation.

The answer was a matter of simplifying and modernizing, while maintaining what’s iconic, starting with a cleaned-up information corridor that makes it easier for shoppers to find that taste they crave. The updated photo style increases appetite appeal by showing the waffle’s fluffy interior on its journey from plate to mouth. Hungry yet?