Brand Identity | Brand Architecture | Brand Strategy | Naming
“Farm to table” has moved from a niche movement to a mainstream mandate. Have you ever wondered who gets the food from the farm to the table? Meet Field Goods: they’re on a mission to support small farms and give everyone access to good, healthy food. Our charge was to take this small brand to the next level, creating a memorable, charming, and consistent identity across all of their communication from packaging to digital to trucks.
A continuous line illustration helps to tell the brand’s story, visually connecting everyone involved in the food distribution process. Joyful illustrations paired with a playful tone of voice make Field Goods easy to remember and easy to love. Ready, set, grow!