Phire blue

Brand Identity | Brand Architecture | Brand Strategy

Located in Sonoma, the Saigal family vineyard quickly evolved from part-time hobby to award-winning wine. The Saigals wanted their brand to reflect this evolution, while feeling at home among competitors from one of the world’s most renowned wine regions.

Inspired by the Saigal family’s journey from the blue mountains of India to the warm hills of Sonoma Valley, this visual identity celebrates the beauty of the terrain in both locales. The juxtaposition of cool blues with warm hues captures ideal wine making conditions: cool nights that follow warm days. The name Phire Blue Estates was inspired by sapphires, the most precious of which are mined in India, providing an additional nod to the Saigals’ roots.