Incogmeato

Incogmeato

incogmeato Brand Identity | Brand Architecture | Brand Strategy Standing out in the growing plant-based “just like meat” category is tough, especially when the market is already overflowing with machismo and synonymous brands like Beyond, Impossible, and Awesome....
Field Goods

Field Goods

field goods Brand Identity | Brand Architecture | Brand Strategy | Naming “Farm to table” has moved from a niche movement to a mainstream mandate. Have you ever wondered who gets the food from the farm to the table? Meet Field Goods: they’re on a mission to support...
Chicago Park District

Chicago Park District

Chicago park district Brand Identity | Brand Architecture | Brand Strategy Since 2011, The Chicago Park District has been working to reclaim thousands of acres of natural lands across the Southeast Side. Located on former steel mills and brownfields, these parks offer...
Phire Blue Estates

Phire Blue Estates

Phire blue Brand Identity | Brand Architecture | Brand Strategy Located in Sonoma, the Saigal family vineyard quickly evolved from part-time hobby to award-winning wine. The Saigals wanted their brand to reflect this evolution, while feeling at home among competitors...
Eggo

Eggo

eggo Brand Identity | Brand Architecture | Brand Strategy Few brands have a more treasured place in our culture — and in our toasters — than Eggo. To bring new life to this beloved breakfast brand, Eggo’s goal was to streamline and improve pack navigation across their...