by paul@orangehat.us | Oct 8, 2020
incogmeato Brand Identity | Brand Architecture | Brand Strategy Standing out in the growing plant-based “just like meat” category is tough, especially when the market is already overflowing with machismo and synonymous brands like Beyond, Impossible, and Awesome.... 
by Design B and B | Oct 7, 2020
johnson’s Brand Identity | Brand Strategy | Experience Design With more than 150 years of experience, Johnson’s is synonymous with baby care, and trusted around the world. In 2018 they restaged their full product line to be even gentler and more effective. They... 
by Design B and B | Oct 6, 2020
harkins Brand Identity | Brand Strategy | Experience Design Harkins Builders celebrated its 50th anniversary and undertook an effort to formulate the company’s business strategy and succession plan for its next 50 years. In addition, Harkins was looking to attract... 
by Design B and B | Oct 5, 2020
field goods Brand Identity | Brand Architecture | Brand Strategy | Naming “Farm to table” has moved from a niche movement to a mainstream mandate. Have you ever wondered who gets the food from the farm to the table? Meet Field Goods: they’re on a mission to support... 
by paul@orangehat.us | Oct 3, 2020
Chicago park district Brand Identity | Brand Architecture | Brand Strategy Since 2011, The Chicago Park District has been working to reclaim thousands of acres of natural lands across the Southeast Side. Located on former steel mills and brownfields, these parks offer... 
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