by Design B and B | Oct 12, 2020
joel hall dancers & center Brand Identity | Brand Strategy | Experience Design Founded in Chicago in 1974 by Joel Hall, JHDC has a history of enriching lives through dance. An authentic embrace and celebration of diversity has always been the hallmark of the... 
by paul@orangehat.us | Sep 21, 2020
incogmeato Brand Identity | Brand Architecture | Brand Strategy Standing out in the growing plant-based “just like meat” category is tough, especially when the market is already overflowing with machismo and synonymous brands like Beyond, Impossible, and Awesome.... 
by paul@orangehat.us | Sep 10, 2020
eggo Brand Identity | Brand Architecture | Brand Strategy Few brands have a more treasured place in our culture — and in our toasters — than Eggo. To bring new life to this beloved breakfast brand, Eggo’s goal was to streamline and improve pack navigation across their... 
by Design B and B | Sep 10, 2020
field goods Brand Identity | Brand Architecture | Brand Strategy | Naming “Farm to table” has moved from a niche movement to a mainstream mandate. Have you ever wondered who gets the food from the farm to the table? Meet Field Goods: they’re on a mission to support... 
by paul@orangehat.us | Sep 9, 2020
Chicago park district Brand Identity | Brand Architecture | Brand Strategy Since 2011, The Chicago Park District has been working to reclaim thousands of acres of natural lands across the Southeast Side. Located on former steel mills and brownfields, these parks offer... 
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