So, what is design thinking?
Simply stated, it is a creative approach to solving tough problems and identifying unexpected opportunities. It stems from how designers are trained and is both a mind set and a method.
The Mindset
- Empathy
- Accept and add
- Not limited to what has been proven
- Diversity of experiences, skills and backgrounds yields better results
- No need to accept trade-offs
The Method
- Single-day to week-long sessions with intense focus
- User-centric, highly collaborative and multi-disciplinary
- Fast-paced low-res prototyping and iteration
- Holistic solutions that are co-created and actionable
“Having all of the experts dedicated and together took a year off of our normal development process.”
Our Twist
- We use metaphor and analogue to push beyond expected solutions.
- We employ improv techniques to change the team’s culture.
- We are designers, so we ensure the team’s work is actionable and intuitive.
When to Use Design Thinking
- New business models
- Category expansion and invention/re-invention
- Short- and long-term innovation strategies
- Correcting brand positioning
- Getting creative resources on the same page for a holistic brand
- Developing a stronger corporate culture
“The final ideas were complete—right down to channel strategy, pricing and branding.”
