Trust the (Backwards) Process

How our 2021 New Year’s video message came to be

“art is not eternal”

How do you spread a message of togetherness when apart? How do you relay a sense of hope on the periphery of a year that felt gray in many ways?

Two words: Rainbow Post-its.
(And lots of them.)

At Design B&B, we have a tradition of sending a New Year’s video to our clients and friends at the start of each year, with the intention of igniting joy and sharing our creative flair. Deciding on the theme for the New Year’s video is a group effort, with the whole team involved in brainstorming. Often, many hands are involved in executing the concept, as seen in our 2020 ampersand wall installation video.

Working remotely, it was inevitable that this video would have to be a one man show, but the desire to encapsulate the magic of collaboration led us to our concept: Post-it art, complete with sentiments around togetherness, submitted from the entire team.

At Design B&B, we have a tradition of sending a New Year’s video to our clients and friends at the start of each year, with the intention of igniting joy and sharing our creative flair. Deciding on the theme for the New Year’s video is a group effort, with the whole team involved in brainstorming. Often, many hands are involved in executing the concept, as seen in our 2020 ampersand wall installation video.

Working remotely, it was inevitable that this video would have to be a one man show, but the desire to encapsulate the magic of collaboration led us to our concept: Post-it art, complete with sentiments around togetherness, submitted from the entire team.

With the honorable task of bringing this video to life bestowed upon me, I, Olivia, a designer here at Design B&B, had my work cut out for me. As a lover of tactile typography, I’m no stranger to taking random objects and arranging them into pleasing little letterforms. However, I had never worked at the scale required to make Post-it art. Instead of my typical candy-on-tabletop approach, I had to get comfortable with the idea of filling the largest wall in my apartment with dozens upon dozens of Post-its.

The next hurdle I had to tackle was determining how to visually mimic the appearance of a brainstorm, with Post-it’s popping up on the wall randomly, and only appearing as part of a larger image once enough had filled in. I was nervous, because I’d never filmed my tactile typography process, and goodness knows I do a lot of fiddling around to get things just right. Essentially, I’d have to get each Post-it placed perfectly on the first try, or else the continuity of the video would be thrown off.

With the honorable task of bringing this video to life bestowed upon me, I, Olivia, a designer here at Design B&B, had my work cut out for me. As a lover of tactile typography, I’m no stranger to taking random objects and arranging them into pleasing little letterforms. However, I had never worked at the scale required to make Post-it art. Instead of my typical candy-on-tabletop approach, I had to get comfortable with the idea of filling the largest wall in my apartment with dozens upon dozens of Post-its.

The next hurdle I had to tackle was determining how to visually mimic the appearance of a brainstorm, with Post-it’s popping up on the wall randomly, and only appearing as part of a larger image once enough had filled in. I was nervous, because I’d never filmed my tactile typography process, and goodness knows I do a lot of fiddling around to get things just right. Essentially, I’d have to get each Post-it placed perfectly on the first try, or else the continuity of the video would be thrown off.

Luckily for me, I had an epic revelation: to create my Post-it mural in its entirety, film the removal process, and play the video in reverse so it would appear as if the notes were being posted up one by one.

As creatives often do, I underestimated the length and stamina it would require me to build the Post-it mural (not to mention write on each individual Post-it). While I had a few brief hours of enjoying my custom rainbow wall art upon its completion, it couldn’t last forever. As they say, “art is not eternal.” The next morning, when the sun came streaming through my windows, it was time to hit record on my camera and take it all down.

Outside of the camera frame, it appeared as though a tornado rolled through as I furiously (yet carefully) removed Post-its one at a time. Once the job was complete, into the computer the footage went. I edited out any frames that included myself, added some strategic zooms, and a cheerful tune. At long last, the video was complete!

Reflecting upon the creation of our 2021 New Year’s video, I’m left with some valuable takeaways:

• Going backwards can bring you forward

• Creating a scaled mockup takes away a ton of guesswork

• Offbrand Post-its are NOT as sticky

… And I think I’m officially off the hook for future New Year’s videos.

 

Check out Olivia’s whimsical Post-It creation on our Instagram.

Outside of the camera frame, it appeared as though a tornado rolled through as I furiously (yet carefully) removed Post-its one at a time. Once the job was complete, into the computer the footage went. I edited out any frames that included myself, added some strategic zooms, and a cheerful tune. At long last, the video was complete!

Reflecting upon the creation of our 2021 New Year’s video, I’m left with some valuable takeaways:

• Going backwards can bring you forward

• Creating a scaled mockup takes away a ton of guesswork

• Offbrand Post-its are NOT as sticky

… And I think I’m officially off the hook for future New Year’s videos.

 

Check out Olivia’s whimsical Post-It creation on our Instagram.