Brand Identity | Brand Architecture | Brand Strategy | Naming
Although wireless technology is all about creating connection, branding in this space can feel impersonal and generic. How do you make a tech company stand out and convey warmth without losing any credibility? For Tessco, we introduced “hi” to high-tech with an accessible — and dare we say a little humorous — identity system.
Tessco prides itself on a strong commitment to customer service and human interaction, so incorporating humanity into technology was our first priority. The updated logo balances clean, sharp edges with a friendly typeface, and cleverly hides a face within the “T” logomark. Warm, yet still tech-oriented colors balance crisp patterns and a grid-based design system, while heroic photography showcases real employees. The end result is a cohesive system that showcases what sets Tessco apart from the rest, and puts a friendly “hi” in high-tech.