We’re Design B&B, an independent brand strategy and design agency — creating in Chicago for brands across the globe.
We build consumer-first brands designed to open doors for your business. We believe that design is powerful, that strategy is colorful, and that ideas built together go further.
So, let’s start the process together. We promise to surprise you with the power of design.
What we do
Brand Strategy
We build brand foundations by deeply understanding the category, your consumer, and the culture, to future proof your brand and make it stand out from the crowd.
Brand Positioning
Brand Archetype
Competitive Analysis
Trends Research
Brand Strategy
Brand Identity
From hand drawn illustration to high end aesthetic, we craft a multidisciplinary identity system that amplifies what makes your brand unique.
Logo Design
Distinctive Brand Assets
Tone of Voice
Image Library
Motion & Animation
Brand Guidelines
Brand Identity
Packaging
Line expansions, a portfolio refresh, or starting from scratch, we know what works at the physical and digital shelf and how to bring it to life across your portfolio and through to production.
Global Packaging Vision
Portfolio Packaging Systems
Physical Comps
Production Ready Release
Packaging
We explore strategies for organizing your brand’s offerings that are rooted in your promise, intuitive to your consumer, and inspire future innovation.
Brand Architecture
Multi-disciplinary Facilitation
Brand Architecture Matrix
Pillar Expression
Brand Architecture
Naming & Verbal Identity
Every brand deserves a voice. We develop unique communication that interconnects with your visual identity system and cuts through the noise.
Naming
Tagline
Messaging
Strategy
Tone of Voice
Naming &
Verbal Identity
We believe in the power of design to close the gap between consumers, trends, and your business’ capabilities. Together, we unlock relevant opportunities and stretch your brand for future innovation.
Innovation
Innovation Workshops
Concept Development
Commercial Innovation
Innovation
Brand Activation
From point-of-sale to football stadiums, we translate brands into immersive physical and digital environments that educate, entertain, and ignite joy.
In-store Activation
Digital Storefronts
Web Design
Trade Show Design
Signage
Brand Collateral
Sizzle Videos
Brand Activation
Take a tour of our studio. There’s a historic Chicago landmark down the street, a beloved college bowl game on the TV, and an iconic American breakfast in the kitchen.
Take a tour of our studio. There's a historic Chicago landmark down the street, a beloved college bowl game on the TV, and an iconic American breakfast in the kitchen.
Guest Book
“Amberen was in need of a refresh to appeal to today’s modern consumer and regain science credibility on a crowded digital shelf. Design B&B created a brand world and new packaging that transformed all of our brand touch points. Our Amazon store front saw an immediate increase in purchase intent and revenue.”
- Kana Schmidt
Vice President, Marketing | Alliance Pharmaceuticals
“We could not be happier with our rebrand process and results from Design B&B. They first immersed themselves in who we are at every level to understand our rich and vibrant history, and also what we knew our future was going to be.”
- Rich Regan
CEO | The Auditorium
“Design B&B continues to exceed all expectations and become my most trusted creative partner. They created a consumer preferred positioning and built an entire bold brand identity system around our new 3D product design, making Bubba irresistible to Gen Z women. The edgy rebrand transformed our retail relationships, landing us prime end cap placement and incremental distribution for the relaunch.”
- John Walther
Global Creative Director | Newell Brands
“Design B&B modernized Greenies with a Visual Identity that balances joy and credibility. They honored our brand DNA while bringing a consumer-first approach that resonates with today's pet parents. From emotive illustrations to dynamic animations and comprehensive digital guidelines, they equipped our team with everything needed for growth.”
- Jackson Wang
Head of Design & Consumer Experience | MARS Pet Nutrition
