love me? love me not?

Creating brands that people recognize, recall, and love

chicken illustration coming out of magic hat with love me? love me not? repeating copy next to it

Launching a new brand can feel like jumping off a cliff or sailing into space. You never know where it might land or who it might inspire. From tattoos to Twitter wars, these five unexpected responses sent our team over the moon.

Our pictograms for Humble Design provided the nonprofit with a playful, memorable, and meaningful brand system. “Be humble” even got inked by a devoted employee.

photo of a man with Humble Design's Be Humble iconography tattooed on his arm
photo of a man with Humble Design's Be Humble iconography tattooed on his arm

Our pictograms for Humble Design provided the nonprofit with a playful, memorable, and meaningful brand system. “Be humble” even got inked by a devoted employee.

tweets reacting to Incogmeato brand name

The name Incogmeato has sparked admiration, outrage, and over 300 tweets from dad joke lovers (and haters). It was also featured on AdAge, PRWeekUS, and Thrillist and awarded “most cheesy brand name of all time.”

tweets reacting to Incogmeato brand name

The name Incogmeato has sparked admiration, outrage, and over 300 tweets from dad joke lovers (and haters). It was also featured on AdAge, PRWeekUS, and Thrillist and awarded “most cheesy brand name of all time.”

Hudson Harvest’s new logo, drawn with one continuous line to symbolize their connection to community farms, presents a unique pumpkin carving challenge. But that didn’t stop local food lovers from turning it into a jack o’ lantern.

photo of the Hudson Harvest logo carved into a jack o’ lantern
Kellogg Birthday Cake and Mermaid waffles packaging

Kellogg’s Mermaid and Birthday waffles are featured on the Dieline, the industry’s top packaging design blog: “The execution is a laser-focused punch of pretty, so good luck prying these from a Disney Princess-obsessed kid’s grubby mitts”

Harkin’s brand story connected so deeply that there were tears in the client presentation, and then the team decided to turn it into an environmental graphic — an everyday reminder of their unwavering commitment to quality, reliability, and integrity.

Harkin’s brand story applied to office wall as an environmental graphic

When we put a project out into the world and see people resonate with it in ways we could never have predicted, we know we’ve done our job right.

Thank you to our clients for taking risks and creating big ideas with us. Here’s to many more!