Amberen was once the leader in menopause supplements, providing a clinically proven formula to relieve 12 of the most common menopause symptoms. They dominated the otherwise unsaturated, under-discussed women's health space. But with new brands playing in the category, Amberen had the opportunity to reestablish itself. Warm, credible, and clean, Design B&B transformed Amberen into a beacon for women's health, balancing an emotional connection with a clinical, scientific nuance. The design system is rooted in amber: the basis for the brand's name, and the original source of the formula's hero ingredient. The transformative orange gradient mirrors the way light shines through an amber stone and reflects this turning point in women's lives. Lifestyle photography dappled with soft light flares reinforces an emotional connection. The proud orange palette is balanced with clinical cues. A white, geometric design system tells the science story with credibility. Color blocked packaging and large logo proudly pops on shelf and digital storefronts. Menopause is a turning point, not a set back. The best of life is yet to come.