Seasonal &
Promo Packaging
Promotional offerings aren't an exception to your brand's equity. They can reinforce your brand, catapult awareness, and drive sales. We don't do limited time offers with glaze-over subtlety — we stop consumers at shelf with surprising packs that spark conversation and reinforce your brand's reputation. Whether you're launching a seasonal flavor or collaborating with a TV show that turned the world upside down, we get your pack in consumer's carts, and your brand at the tip of their tongue.
Pringles Halloween
Pringles makes a splash each year with collectible, craveable seasonal packaging that brings people together. And while Halloween and Dia de los Muertos both signal celebrations with family and friends, they each have very different customs and honorary, cultural traditions.
We created four celebratory — not spooky or somber — characters. The packs hero the iconic Pringles' crisp, bring movement and dynamism to the shelf, and surprise with glow-in-the dark finishes that capture the shared joy of each holiday's distinct traditions.
Eggo Stranger Things
The finale of Stranger Things had been long anticipated by super-fans and casual viewers alike. What better way to promote season 5 but with Eleven's favorite breakfast?
Jumping at the chance to underscore Eggo's iconic brand recognition, we used the 80's logo to take the brand back in time. The LTO pack is fully immersed in the Stranger Things world, with levitating and upside down waffles, vintage-distressing, and fan-service secrets.
Fans of Eggo and Stranger Things are reminded to eat your breakfast — you never know when the world will turn upside down.
Pop-Tarts Fantastic 4
Pop-Tarts revived the blue raspberry flavor to promote Marvel's summer blockbuster Fantastic Four: First Steps. But what aligns Marvel and Pop-Tarts? The cult fan following. Each tart was topped with illustrated heroes as printed fun, enticing the fans to collect all eight designs. For the fans who can't get enough, we designed a collector's box set including the varnished Pop-Tarts pack and a Fantastic Four tote bag. When this pack hit the shelves, the fans got the message: it's collecting time!
Pop-Tarts Spring Thaw
Sugar Cookie is one of Pop-Tarts' fan favorite holiday flavors, but how could this typically winter-time LTO become an off-season celebration of spring? By sending familiar winter characters on a tropical vacation.
Eight custom illustrations came to life on pack and on the tarts themselves to delight consumers and drive a new occasion to enjoy a fan favorite flavor during that dreaded end-of-winter drag. Sunbathing snowmen, yetis in coolers, and reindeer learning to carve a tube — these characters have no chill.
